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Research papers

Performance monitors to aid business decision making

This paper explores how Royal Mail International successfully used a performance monitor to more effectively focus on customer needs in an increasingly competitive market. The main objective of the research was the accurate measurement of customer...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Diana Brown, Tom Perrott
June 15, 1992
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Citation

Brown and Perrott (1992a, June 15). Performance monitors to aid business decision making. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/performance-monitors-to-aid-business-decision-making